Friday, May 20, 2011

Otis Jackson’s Soul Dog Opens In North Hollywood District

NORTH HOLLYWOOD, CA - Otis Jackson loved hot dogs and he loved soul food. He loved them so much; he decided to combine them into one amazing and delectable concoction. The resulting Soul Dog was so great that he opened his own place where he could offer his creations to all who passed by and were hungry of course.

You may not see Otis at the new Otis Jackson’s Soul Dog which opened in North Hollywood, CA (5166 Lankershim Blvd. North Hollywood, CA (www.eatsouldog.com) but you will see Don and Rasheedah Scott who own and operate it.

Don, who wrote the “Barbershop” movies, using his creative instincts teamed up with International Restaurant and Hospitality Consultants, The Next Idea, (www. thenextidea.net), and created Soul Dog.

Don took his Mom’s (who ran Vel’s on the Circle in Cleveland for 35 years) fried chicken recipe and Soul Food cuisine and created Sweet Potato puree, Collard Green and Cucumber relish and Black-Eyed Pea Chipotle mayo as toppings for his All-Beef Nitrate-Free Hot Dogs. The casual menu is truly Americana with Soul.

Soul Dog has a unique sustainable element or what they call “Conscious Comfort Food.” The hot dogs are custom made and contain no gluten, antibiotics, added nitrates, preservatives or artificial colors. They are All-Beef and have that wonderful snap when you bite into one. The chicken is all-natural and fried in non-allergenic Peanut Oil. Everything is made fresh daily in an effort to serve “home-cooked meals”, not thawed out leftovers. They also chose a locally baked artisan hot dog bun and are working on a fried mini-peach pie for dessert.

On the wall of the 1000 square foot restaurant, is a hand-painted mural that Don and Rasheedah had commissioned. It is truly a work of art stretching 16 feet wide and 8 feet high. Its imagery and life fill the room, creating a refreshing, friendly and fun ambiance. Painted by local artists Steve Engels and his wife Michaela Tomassini, the mural, dubbed “Ode to Ernie”, is based on the painting "Sugar Shack" by famed artist Ernie Barnes.

More importantly, it is a reflection of the North Hollywood community – diverse, young, hip and fun-loving.

Otis Jackson’s Soul Dog is open Monday thru Saturday from 11 – 9. Stop on by. You might even catch a glimpse of Otis himself, although he is a pretty busy guy, constantly on the move.

Visit: http://www.eatsouldog.com

International Franchise and Licence enquiries: info@thenextidea.net

About The Next Idea:

The Next Idea (TNI) is an International restaurant and hospitality consulting group. Based in Los Angeles, with regional offices in the UK, India, Saudi Arabia (and shortly Nigeria), TNI works across the world, specializing in concept creation and development – everything from strategy, brand and product development, through to design, execution and communication.

TNI is highly specialized staying close to expertise in hotels, food service operations, restaurants, cafes, leisure and entertainment.

TNI differentiates itself from competitors by always beginning with the end user – The Customer Experience, The Employee Training Experience, and the Brand Experience are given the upmost priority when we approach a project.

TNI's unique experience provides rare capability and expertise for clients, given its ability to bring together some of the advanced food and restaurant concepts presently found around the globe. TNI retains the knowledge, experience, and ability to take account of regional considerations such as local demographics, culture and tastes, therefore, TNI's skill set becomes invaluable when developing uniquely differentiated concepts adopted for integrated markets.

The TNI team has consulted with some of the world’s most eminent Chefs, and upscale restaurant groups, in addition to working with clients in: entertainment, casual dining, fast casual dining, resorts, theme parks and travel. In each project TNI is involved in all areas of the business, and delivers programs and plans that have targeted the elevation of concept positioning, product and menu, operating standards, infrastructure, and overall quality. Larger clients have included House of Fraser (UK), Albert Roux (UK), Safeway (UK), Virgin Trains, (UK), Panera Bread (US), Hyatt Hotels (US), Fairmont Hotels (US), Starbucks (UK & US), Cable Beach Resorts & Crystal Palace Casino, (BHs), Ritz Carlton (US), SEGA Entertainment (US), Sushiitto (US), Shaveit, (US), Caesars Palace (US), Saks 5th Avenue (US), HMS Host (US), amongst a very broad range of smaller yet very dynamic restaurant and hotel groups.

Presently The Next Idea has concept development projects in: USA, Dubai & Abu Dhabi (UAE), Nigeria, Saudi Arabia, China, Qatar, UK, Bangladesh, and India.

For information please email: info@thenextidea.net

Web address: http://www.thenextidea.net