Thursday, September 29, 2016

Salient negative factors that cause a restaurant business to decline rapidly

In the cut-throat restaurant industry, it is seemingly quite tough to wow your customers and persuade them to arrive at your restaurant time and again. In simple words, looking forward to turning around the restaurant marketing sales and enhancing it is a pipe dream unless and until you have a down-to-earth Restaurant Marketing Plan. It's not a rocket science to figure out an exact restaurant marketing idea that can help you succeed. Even if you are new to the restaurant industry, you need to be aware of the nuts and bolts of it to a fair level at least in order to figure the needs that are to be implemented in your eatery. If you do not have substantial know-how and experience, then it really matters to hire Professional Restaurant Consultants copious experience who will walk the extra mile to deliver you the wished-for success.

professional restaurant consultants

Your customer's viewpoints about your restaurant matter very much to contribute to your success. In spite of everything, how you can resolve whether your staff is doing their jobs the right away until someone is keeping a tab on them? Your customers play a critical role in this reference; they see and hear everything while they are in your restaurant. What your customers see and hear can create a huge difference in repeat business.

The following ignored areas will depressingly affect repeat business:

    Parking premises: Trashes scattering all over the parking premises. Trash cans smell fetid to the fullest.

    Reception Lobby: Fingerprints throughout the front doors. Non-availability of receptionists at the lobby to attend the guests. Employees are walking hither and thither without paying any attention to the guests.

    Washrooms: Washrooms consisting of toilets and urinals are smutty. There are no paper towels or soaps and the trashcans are spilling over. Baby changing station does not have hygiene wipes and is filthy. 

    Dining Room: Unclean tables with flavorers that are also unclean and empty. The floor is unsightly with lots of visible smudges on the carpets. Service is retarded and lax or the servers are not giving any attention to customers. Servers are not well aware of the menu and therefore shilly-shally in answering the questions.

    Culinary department: Extended check times. Serving cold, undercooked or overcooked food. Cooks talking at the top and the guests listening to the nonsense talks teeming with profanity. Food is not prepared even after kept awaited for a long time. From bad to worse, not every menu item is readily available for customers to order.
It is absolutely wrong to say that such things happen in every restaurant, but it is easy that there are some substandard restaurants that feature one or more of these issues. The decline of the repeat business is, therefore, is in the wake of these off-putting issues.

Hire the restaurant consulting firm Los Angeles professionals who possess copious experience in delivering you the wished-for success easily and in no time.

Tuesday, September 27, 2016

Surefire restaurant marketing ideas for promoting your business dramatically

There are lots of available Restaurant Marketing Ideas that you should consider to attract customers and boost the productivity of your restaurant. Others are basic but they work equally very effectively. Here are just the three proven ideas as follows: 

Restaurant Business Plan

1. Facebook Create a page on Facebook is presumably the easiest job that you can do independently. It is a great and gratis way to put across information such as new dishes, promotions, menu and news to your targeted customers who choose you for dining. Likewise, they can help you spread your network.

2. FourSquare for your restaurant Foursquare is another well-known social networking site that allows customers via their mobile application to share the websites they visit frequently with their near and dear ones. Foursquare users often share this information through other social networks like Facebook in their circle of friends, so it is another genuine way of giving you free publicity. Customers accumulate points for every comeback visit and get discounts or even perks, which help engage your customers. This is a very popular application for restaurants so we suggest you to utilize this app and make the most of the experience.

3. Leafleting The creation of flyers and leafleting (flyers) must have a preplanned tactic. A good flyer restaurant must consider the following points (depending on the location and business services) such as name and logo, type or style of food, examples of dishes, a promotion, location, telephone etc. Leafleting activity should not be taken lightly; it is one of the main ways of publicizing your restaurant among potential customers. For example, if your restaurant is in a commercial area, there are people who work in offices and businesses and they may be close to you but not pass by your restaurant because their way to the house is different. In the wake of this issue, they will never know of your business existence, so the campaign of leafleting must be carried out in at least three to five homes and offices near your restaurant. If a business is of paramount importance, then give a personal invitation to them to arrive at the restaurant.

Always remember that people usually look for new options to eat, which is why it is important to let them know about your existence.

Other important tips:

There are other important tips to have a successful Restaurant Business Plan that is basic and must be implemented for a well-organized operation as follows:

    Consistent quality in food
    Service and quality care
    Waiters and training to employees
    Parking lot
    Hygiene
    Home service option
    Service Events
    Location
    Smoking zone and no-smoking zone
Just try out the aforesaid marketing ideas for restaurant and you will be delighted to see that they work actually.

Tuesday, September 20, 2016

Tips to turn around the sales and ranking of a restaurant business

The sky is the limit for the restaurants that are already operating in the market but with little or no success at all due in the wake of being ignorant of the right strategy for marketing the business. In order to make a restaurant brand a real success, a professional campaign is a must. Only word of mouth about the restaurant service, quality of food and the atmosphere is not just enough. For promoting a restaurant business, in point of fact, you need a right business plan marketing to turn around your restaurant sales.

Restaurant Marketing Ideas

A marketing strategy is again a must if you are planning to open a pub. Advertising is not invariably helpful for building the reputation of your business. Restaurant marketing, bar, and pub marketing are essential to establish your business and should not be taken as any uncalled-for activity.

A variety of marketing techniques, marketing ideas, public relations, media relations, and creative designs are required to build a brand image for your restaurants, pubs and bars. You also need to have a proper down-to-earth local marketing, Internet marketing, and marketing budget.

Marketing a restaurant business, by the way, requires different new Restaurant Marketing Ideas and plans. For building brand image and brand loyalty of the restaurant, promotions are required inside and outside the company headquarters.

To build the image of your restaurant that can turn around the sales, they should take advice from Restaurant Consultants and give emphasis on in-house brand.

When it comes to restaurant marketing outside your place of business, you need the appropriate media relations, corporate events, standard product launch and Internet marketing. Following down-to-earth and effective restaurant and pub marketing strategies, your business will draw more customers.

Giving out discount coupons, discount codes and special offers are surely one of the greatest restaurant marketing strategies to draw customers to its restaurant and bars. There are many people who collect coupons from different resources and use them next time they visit a restaurant. This way even, you can save on food bills and enjoy the dinner without costing a fortune.

Promotional discounts are also very effective in attracting a host of new customers and with this in mind, they tend to go to their restaurant on a regular basis. Contests and games to win free food and drinks can also be arranged, which also work very well in effectively promoting a restaurant.

Thursday, September 15, 2016

The Leading Restaurant and Hospitality Consulting Group with the Highest Success Rates in the Industry

The Next Idea is a group of extremely talented professionals with specialization in restaurant and hospitality consulting. We hold a record of accomplishment in making the restaurant’s business a flawless success. Whether it is a restaurant startup or an established business with no or less popularity, our ripe consulting services with state-of-the-art techniques create a huge difference to improve the business performance at all levels.

Restaurant Consultants

We also have a great keenness in food services and gastronomy. At times, when sumptuous food and flawless kitchen operations, in point of fact, become the need of the hour, our seasoned Food Service Consultants and chefs turn up to facilitate the operations and suggest recipes that not only taste very scrumptious but also create a sensation for your foodservice business in the industry.

Technically, the fundamental goal of every business owner is to make his/her business a burgeoning, cost-effective and competitive business that can be of great benefits to the targeted customers, managers, and community for a long term. To that end, being the restaurant’s industry professionals for a decade, we will play a seminal role in turning around your business sales and taking the visibility and performance of your restaurant business to the ultimate level as well.

You can count on The Next Idea’s group readily for getting innovative ideas and solutions in the following areas:

  • Start-ups
  • Restaurant Interior Design
  • Strategic solutions
  • Concept development
  • Creative branding
  • Menu design
  • Training
  • Menu development and Menu Engineering
  • New Product launches
  • Cost reduction
  • Profit solutions
  • Operations and Efficiency
  • Online solutions (Including website development, Web 2.0, and SEO)
  • Marketing and Sales solutions
  • Catering Programs and Catering Sales
  • Human Resources
  • Food & Beverage software
Possessing extensive experience and expertise in the foodservice and hospitality consulting industry, we are well aware like how to counterweight these success factors and create a business plan that can achieve both the goals successfully. If you are struggling with off-putting factors in your business, we urge you to get in touch with our restaurant consultants who will check over your business end to end and come up with hopeful Restaurant Marketing Strategies. To be precise, the business review done by our consultants will help in pinpointing the potential loopholes of your business and delivering solutions that can contribute to turning your business around. After all, we possess the extensive experience and know-how to train you how to put these proven management systems into effect and witness the dramatic results in the shortest time frame.

Thursday, September 8, 2016

Effective Restaurant Marketing Ideas to Help a Restaurant do well

A lot of restaurateurs have a mistaken belief. They are just under the impression that if they pay out a mass of money on advertising, their restaurant is most likely to turn up a real smasher. Spending money is, without a doubt, a must, but down-to-earth restaurant marketing ideas also matter a lot.

Restaurant Marketing

  • There is no hard and fast definition of hard-hitting marketing strategies. These tactics, if implemented rightly can contribute to turning around the sales of your restaurant business and can be effective in restaurant’s marketing. Most of these marketing ideas for restaurants are implemented to target targeted customers.  The moot point of many people is whether the traditional tactics are a sure fire way to turn around the business sales. Not necessarily, it seems now due to a drastic change in the business scenario. There are several other potential initiatives, which although are cheap in terms of cost, yet they can turn out very beneficial. Some of the effective Restaurant Marketing Ideas are as follows:
  • Targeting appropriate set of customers matters principally. If you own an elegant restaurant, it is a good idea to target customers with great incomes. On the other hand, if the eatery offers free meal, the potential customers are not specific. Opening a restaurant in a place where your targeted customers will find convenient is very important.
  • Just as people have personalities, the restaurants even have too. Personality restaurant does not rest on one aspect, but a variety of factors contribute to it to make it complete. These factors include Restaurant Interior Design, cleanliness, spaciousness, courteousness of staff etc. So it makes sense for restaurateurs to optimize the personality of their restaurant.
  • Most restaurateurs are so busy in their daily or the professional life that they fail to remember how important it is to manage the menu. Precisely, the menu should be attractive in look and feature up-to-date dishes. This way, it is certain that the customers will appreciate the change.
  • Imaginativeness is another very effective idea of marketing for restaurants. People these days appreciate gastronomic newness. Rather than preparing the same old dishes to them, if the restaurant tries to come up with innovative recipes, not only existing guests will return repeatedly but also the number of new customers will grow.
  • Customer service should be excellent. The main problem of a lot of restaurants is that they claim to offer excellent customer service, but they fail to systematize it practically. To offer customers good service, restaurants should learn how to effectively serve customers.
If these restaurant marketing ideas are properly followed and deployed, even in a cutthroat competition, it is expected that a restaurant will fare very well.

Friday, September 2, 2016

How professional marketing ideas can turn around your restaurant business sales

Opening a restaurant is relatively easier than maintaining it successfully for a longer time. A lot of wiseacre restaurateurs typically commence the eatery business in excitement and end up with a dismal face in the long run of their efforts to market it. These entrepreneurs often cut a sorry figure in the efforts most probably in the wake of having little or no knowledge about marketing a business exactly. In order to market a restaurant all the way and in an effective way that can make the campaign a real success, depending on a professional help is a must. Simply publicity the business through mouth along with serving high-quality scrumptious food with great environment are not going to do any great wonders. In addition to that, you need to implement a down-to-earth marketing approach given by a reputable restaurant consultant to turn around the sales of your restaurant business. 
      
Professional Marketing Ideas
      
An earthy marketing strategy is again a must if you plan to open a small-scale or a large-scale restaurant. Marketing is not necessary at all times, but it is a must particularly when the restaurant business is recently opened in order to market it properly.

A wide range of marketing gimmicks prove instrumental in building/ fortifying the brand image of your restaurants. You also need to have a preset down-to-earth local marketing, web marketing and marketing budget.

A wide range of Restaurant Marketing Ideas is to be implemented for marketing the business properly. With the view to building brand image and allegiance of your restaurant business, promotions are a must in the internal and external of the business venue. In this concern, again, you need to take and follow the advice of professional Restaurant Consultants as well as lay stress on in-house branding.

Another one of the excellent marketing ideas for restaurants is to start offering available discount coupons, codes as well as other exclusive offers that will weave magic in attracting customers to your restaurant. These days a lot of people collect the discount coupons online and utilize them the next time they visit a restaurant. It is a great way to save money on them with regards to the food bills and attracting new visitors.

Undeniably, promotional discounts and coupons are the attractants that can grip the attention of every new customer and persuade him/her to visit the restaurant. Rest depends on your customer support service, environment, as well as the quality of the menu that can resolve whether the customers will tend to visit your restaurant very often or not.