Monday, June 25, 2018

3 Things everyone should keep in mind about Restaurant menu design


To enhance a dining experience it is important to design a menu tremendously. A great menu design helps customers in choosing the dishes satisfactorily and also arouse their appetite. A menu should be designed extraordinarily as it is the only and major component of driving your restaurant. It is not just the list of food items a restaurant have but it is also a promotion tool that has the capability of representing a restaurant's status and driving earnings.

Displaying a restaurant's dishes on a menu is as much important as serving the dishes on the customer's table. A menu is a very effective sales tool as a customer lays very much importance and time in selecting the dishes before trying them.


Here are described the three most important things that everyone should keep in mind while designing a restaurant's menu.


1. Creative Menu Writing


Your restaurant's menu should sound like to die for. A simple dish can be mentioned creatively to attract the customer's attention and to increase food craving. For example, a dish of chicken simply mentioned as 'Fried Chicken' can be written innovatively as 'Crepes filled with chicken, ricotta cheese, beef, veal and spinach' or a dish contain freshly grounded meat can be mentioned as 'Topped with marinara sauce'. In both dishes, the latter sounds professional and prolific that definitely increases the appetite and allure customers for ordering it. 


2. Use Psychology Tactics


Research shows that diners show some probable attitude while going through the list of dishes. They glance right to the dish that is mentioned at the centre and if its price is high they can drop their sight to the list beneath of that item. Customers are less likely to look at the back of the menu. In order to get all the items viewed by the diners, you need to place them at the right place.

3. Manageable Size


A large menu means large time spent by the diners in keep turning the pages and develops confusion in the dish selection. A small and brief menu can be impressive and help your customers decide their choice of selection.

These tips are well researched and can be profitable if considered while menu design. A menu is a first and foremost thing considered by the customers that represent the restaurant's picture. The menu should be designed innovatively to attract customer's attention.

To learn more about designing a Restaurant menu, please visit thenextidea.net

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