The benefits of using organic and natural food
has been highlighted through published research analysis where the
continuous evolution of the consumer market in organic and natural in
America has been substantiated. It is through these reports that we find
that consumers are still in favor of using organic and natural as
compared to the counterparts which are processed in a conventional way.
Consumers have been disillusioned on choosing conventional products only
for reasons of health safety and although some questions still remains
about the authenticity of the organic and natural, people in America are
still inclined more on these produce.
The
whole idea of these researches is to highlight the recent trends of
usage of organic and natural providing a cue to the future trends to be
followed as well. These reports are enriched with insights that provide
ample proof as to why consumers are interested and will be in the near
future on natural and organic. Extensive areas of exploration of these
researches bring forth the undeniable fact about the benefits of using
this kind of food not only for their nutritional values but also for
reasons beyond that.
Restaurant consultants
suggests that organic substances are free of negatives like pesticides,
antibiotics and herbicides for which reasons consumers opt for these
products rather than rely on processed food. In spite of big companies
entering the market in manufacturing organic produce, there has been a
lot of skepticism about the true value of these products. A recent
survey reveals that consumers are ready to pay a premium provided they
are convinced about the product being genuine, as compared to previous
days when buyers were reluctant to buy organic at a high price knowing
full well of its nutritional value.
Natural
products are real and simple foods which are no lesser in nutritional
value than organic ones, but just a product being branded as natural
does not substantiate its authenticity. This has led to many
speculations among consumers who are often found in dubious mind on
whether to purchase organic and natural. In days to come it is being
predicted that more and more produce manufactured by local farmers will
pave the way for consumers to be totally convinced about the organic and
natural quality of any product which are included among their daily
list of consumption.
Surveys
also predict that in near future retailers will diminish in numbers,
leaving local producers to take their place. Reposing faith on branded
products labeled as organic and natural is gradually on the decline with
distrust on corporate and government sectors in food processing
becoming stronger. Although the FDA has enforced strict regulations on
labeling of organic foods, branded products are failing to generate
significant level of trust. Days are in the offing when labels of local
producers will be as preferred as the branded ones only due to the trust
and belief that local produce are free of any kind of health threats.
It is very clear that organic and natural foods will help in restaurant marketing
to great extent. Also it is believed that these organic and natural are
going to make an ever increasing market due to the continuity of the
consumer evolution for organic and natural.
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